Nikon Announces Development of Next Generation Full-Frame Mirrorless Camera and NIKKOR Lenses

Melville, NY – Nikon Inc. is pleased to announce the development of a next-generation full-frame (Nikon FX-format) mirrorless camera and NIKKOR lenses featuring a new mount.

Check out the promo video 👆🏻

The new mirrorless camera and NIKKOR lenses that are in development will enable a new dimension in optical performance with the adoption of a new mount. The system is the result of Nikon’s unsurpassed optical and manufacturing capabilities gained through more than a century of imaging expertise. Proven reliability and trusted performance are core traits of Nikon Digital-SLRs, and decades of feedback from professional creators around the world has further contributed to the development of this system.

Through the development of this new mirrorless camera, Nikon reaffirms our commitment to providing photographers with the ability to capture images that are richer and more vivid than ever before.

Additionally, an F-Mount adapter is being developed that will enable the use of a wide variety of F-Mount NIKKOR lenses with the new camera.

Nikon will continue to lead imaging innovation with the launch of the new mirrorless camera and the continued development of Nikon Digital-SLR cameras as well as the impressive NIKKOR lens lineup. Soon, Nikon users will have two industry-leading camera systems to choose from, giving consumers the choice to enjoy the unique values that each system offers.

Content relating to this product is available for viewing at the following URL: http://www.nikonusa.com/mirrorlessiscoming. Please stay tuned for more information.

Details, including the release date and suggested retail prices, will be shared at a later date.

 

Nikon D750 Deal

The Nikon D750 is one of our favorite cameras at Fstoppers for good reason: it’s an excellent all-around full frame camera that will excel in almost any situation you put it in. Here are its specs:

  • 24.3-megapixel sensor
  • EXPEED 4 Image Processor
  • 3.2″ tilting LCD
  • Video: 1080p at 60 fps
  • 51 AF points
  • ISO: 12,800 (expandable to 51,200)
  • Continuous shooting: 6.5 fps
  • Built-in Wi-Fi
  • Time-lapse mode with exposure smoothing
  • Dual SD slots
  • 100 percent coverage viewfinder

Right now, B&H is offering the D750 for $500 off, and you’ll also get a battery grip, extra battery, memory card, and shoulder bag for free. If you’re looking to get into full frame without breaking the bank, this is a great way to do it and get some extra accessories in the process.

 

Credit: Alex Cooke for Fstoppers

Nikon Is Number #1?

Nikon D850

It is perhaps no surprise to any of us that the top spot for sales with full frame cameras went to Nikon and their newly released D850.  When they rolled out the D810 in July of 2014 the industry was filled with talk about the impressive ability to capture a dynamic range that had previously been unattainable, with the only hope of achieving such range with the medium format cameras.

With the newly released D850, sales were backlogged and still being filled.  At the time of this blog post, Amazon is just now shipping orders placed before Christmas.

 

Read the press release from Nikon below:

MELVILLE, NY – Imaging leader Nikon attained the #1 position for both market share and revenue for December 2017, in the full frame digital camera with interchangeable lens (DCIL) category in the U.S.1The overwhelming success of the powerful new Nikon D850 DSLR as well as the acclaimed D750 DSLR helped contribute to the brand’s strong growth within the full frame camera segment for December 2017. According to The NPD Group, Nikon achieved double-digit unit and dollar sales growth within the full frame camera segment in December 2017 vs. December 2016.2This market category comprises all full frame digital cameras with interchangeable lenses (DCIL), including DSLR and mirrorless cameras. December is a significant month for sales because of the large volume of units sold during the holidays; industry-wide, DCIL full frame unit sales for the month of December 2017 were almost equal to unit sales from January through March of 2017, according to The NPD Group.3

“Nikon has returned to an emphasis on high-end products for advanced and professional users. These users appreciate Nikon’s full frame offerings because of their amazing image quality, reliability, low-light capability and high-speed performance,” said Bo Kajiwara, President and CEO, Nikon Inc. “Nikon is an innovative, diversified company with a clear, long-term strategy to thrive into 2018 and beyond.”

Since the beginning of 2017, the camera industry has seen strong growth in the full frame segment, with consumers gravitating toward Nikon’s innovative offerings for advanced and professional photographers. The month of December alone saw an overall increase of 69% in units and 59% in dollars compared to the same period in 2016.2 Nikon specifically experienced an 81% increase in units, and 88% growth in dollars for this segment.2

For the month of December, the top two selling DSLR cameras in this segment were the Nikon D750 and the Nikon D850.There has been exceptional demand for the extremely versatile, highly acclaimed D850, which is the ultimate combination of speed and resolution. This 45.7-megapixel full frame DSLR is a tool for serious photographers with robust construction, unparalleled imaged quality and proven reliability. Both the D850 and the D750 have won a myriad of industry and consumer accolades, and both are perfectly complemented by the vast NIKKOR lens system, which offers the best in optical excellence.

“Premium segments are leading the imaging market, as consumer demand for features like full frame are on the rise,” said Ben Arnold, executive director, industry analyst for The NPD Group.

Kajiwara also added, “We want to sincerely thank our customers and our fans for making this achievement possible.”